FOUNDERS:Jamie Sparks & Sam Heward

Building on the success of brands such as Ironman and Marathon Des Sables, the team behind World Ultra Corporation launched Ultra X – a global ultramarathon race series.

Taking in some of the world’s most extraordinary landscapes, such as the Jordanian desert, Mexico’s Copper Canyons and Sri Lanka’s jungles, Ultra X aims to reinvent the sport of ultra-running – making it accessible and enviable in equal measures.

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